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JulijaS [17]
2 years ago
4

According to an integrated marketing communications planning model, which of the following activities is best associated with th

e step "integrate and implement marketing communications strategies"?
Business
1 answer:
frozen [14]2 years ago
3 0

Answer:

Purchasing the media space as well as time

Explanation:

IMC stands for the Integrated Marketing Communication, is the plan or an approach that accomplish the goals of the campaign of the marketing, through the well coordinated use of the different methods of the promotional, which are intended to reinforce with each other.

The activity which best states or linked with the step of implement and integrate the strategies of the marketing communications, is to buy the media space as well as time in order to promote the product or service.

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A project is expected to produce cash flows of $48,000, $39,000, and $15,000 over the next three years, respectively. After thre
german

Answer:

$80,809.09

Explanation:

Present value of the cash flows = ∑(Cash flow × Present value factor)

Present value factor = (1 + r)⁻ⁿ

Here,

r is the discount rate = 15.25% = 0.1525

n is the year of cash flow

thus,

Year            n            Cash flow                PVF              Present value

Year 1          1          $48,000                0.86768            $41,648.59

Year 2         2          $39,000               0.75287            $29,361.80

Year 3         3          $15,000                 0.65325            $9,798.70

=============================================================

Present value of the project = $41,648.59 + $29,361.80 + $9,798.70

= $80,809.09

7 0
2 years ago
Lima buys a new car from Motor City Inc. In the first month after the purchase, the car repeatedly fails to meet standards of qu
WINSTONCH [101]

Answer:

b. have reason to know of the cause of the failure.

7 0
2 years ago
Diego Company manufactures one product that is sold for $71 per unit in two geographic regions—the East and West regions. The fo
Ostrovityanka [42]

Answer:

Diego Company

1. The company's total gross margin under absorption costing is:

= $802,000

2. The company's break-even point in unit sales is:

= 50,000 units

3. The company’s variable costing net operating income (loss) if it had produced and sold 49,000 units is:

= ($29,000).

4. The company's absorption costing net operating income (loss) if it had produced and sold 49,000 units is:

= ($29,000).

5. Contribution Format Segmented Income Statement

                                       East               West              Total

Sales units                  36,000           13,000            49,000

Sales revenue    $2,556,000     $923,000     $3,479,000

Variable cost of goods sold:

Production costs   1,332,000         481,000        1,813,000 ($37 * 49,000)

Selling and admin.   180,000          65,000         245,000

Total variables    $1,512,000      $546,000    $2,058,000

Contribution      $1,044,000       $377,000      $1,421,000

Fixed costs:

Manufacturing      280,000         230,000          510,000

Common costs                                                       76,000

Total fixed costs $280,000      $230,000       $586,000

Net income        $764,000       $146,000       $835,000

Explanation:

a) Data and Calculations:

Selling price = $71 per unit

                                East         West

Sales units             36,000     13,000

Production units = 54,000

Sales unit = 49,000

Variable costs per unit:

Manufacturing:

Direct materials $ 22

Direct labor $ 12

Variable manufacturing overhead $ 3

Total variable manufacturing costs = $37 per unit

Variable selling and administrative $ 5

Fixed costs per year:

Fixed manufacturing overhead $ 864,000

Fixed selling and administrative expenses $ 586,000 (West $280,000 East $230,000, and $76,000 common)

Total fixed costs = $1,450,000

Total gross margin under absorption costing:

Sales revenue                    $3,479,000 ($71 * 49,000)

Cost of production:

Variable costs  $1,813,000

Fixed costs          864,000  2,677,000

Gross profit                          $802,000

Break-even point in unit sales:

Sales price = $71

Variable manufacturing cost per unit = $37

Variable selling cost per unit = $5

Total variable cost per unit = $42

Contribution margin per unit = $29

Break-even point in unit sales = FC/contribution margin

= $1,450,000/$29 = 50,000 units

Sales revenue                        $3,479,000 ($71 * 49,000)

Variable production costs         1,813,000 ($37 * 49,000)

Variable selling costs                 245,000 ($5 * 49,000)

Total variable costs               $2,058,000

Contribution margin               $1,421,000

Fixed costs

Manufacturing        864,000

Selling and admin. 586,000 $1,450,000

Net operating income (loss)    ($29,000)

Sales revenue                                 $3,479,000 ($71 * 49,000)

Production costs:

Variable costs                1,813,000 ($37 * 49000)

Manufacturing                 864,000

Total production costs 2,677,000

Cost of goods sold                         $2,677,000

Gross profit                                        $802,000

Period costs:

Selling and administrative                   831,000

Net operating income (loss)             ($29,000)

7 0
2 years ago
According to physicist and philosopher Albert Einstein, "Nothing will benefit human health and increase chances of survival of l
Darya [45]

Answer:

I agree with the statement. Recent researches show that production of beef meat is tremendously demanding of potable water (almost 200 litres of water per kg of beef meat).

Explanation: Watching what is happening in the world today with the climate change, and all the species besides humans that are in risk of extinction now because of these changes in environmental conditions, make me agree with the statement. Nevertheless, it is difficult for me to change my food habits, and I see difficult to change my diet by eating less meat. I think an important part of the behavioral change is to set different stages of change, and many people like me will benefit by using this smooth process to have a conscious mind aligned with consumption patterns

6 0
2 years ago
When Blanca Herrera worked late at night or on the weekends, she brought her German shepherd to the office to provide her with a
frez [133]

Explanation:

Dear Team,

I could see a new practice of bringing pets to the office which is not prevailing in any of the organization. I understand that the pet might give company during night time, but seeing this many have started picking their pets to office in the regular office time.

Over a period of time, I could see that our productivity is down after bringing pets to office. As the managing partner, it is might duty to provide you with all securities when you work late night. Henceforth, I am bringing a new policy "no-pet" policy to avoid bringing pets to office.

I hope everybody will agree and bring back the lost productive hours. Happy working teams.

Thank you.

Regards,

(name)

Managaing Partner

XYZ Consulting Group

8 0
2 years ago
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