Question

As a part of their creative strategy, advertisers of Vittle's Nuts use "Snippy the Bunny" as the brand's symbol in its ad campaigns. Through this strategy, the company aims to enhance brand identification and recognition. In this scenario, Snippy is an example of a(n)

Answer 1

Answer:

Visual image personality

Explanation:

In marketing a strong visual image personality can help establish your company's visual identity, e.g. Little Wolf Coffee. The image of the wolf performing funny circus like acts, or just laying around is clearly identified with the coffee brand. It isn't even a complex drawing, sometimes just a few blue lines that resemble a wolf, but the image stuck with the customers.