Question

The coastal town of olaspen offers various exotic water sports and hiking expeditions to its tourists. the town government of olaspen advertises its adventure tourism in travel magazines, newspapers, and on the television in neighboring countries. which of the following marketing strategies does this scenario best illustrate a. people marketingb. place marketingc. event marketingd. idea marketing

Answer 1

Answer:

B. Place Marketing

Explanation:

Place Marketing is also known as Place branding. It is a new type of marketing system that involves a country branding, state branding or city branding. It is a form of image communication to target market. It is simply the promotion of a particular place.

The town government of olaspen in this case is promoting their town through advertising its tourism in newspapers and on televisions.

A good example of a place practicing this in current world situation is Dubai. They do a lot of place marketing, marketing the tourism they offer.