Answer:
The type of segmentation Veda Inc. is using is called Psychographic segmentation.
Explanation:
Market segmentation is the process of dividing a target market into smaller, more defined categories. It makes it easier to focus marketing efforts and resources on reaching the most valuable audiences and achieving business goals.
Psychographic segmentation categorizes audiences and customers by factors that relate to their personalities and characteristics. Alo, targets women who want makeup that will last at least ten hours after application. This covers a niche market of women who are looking for makeup with anti-ageing properties.
Answer:
b. Job order production.
Explanation:
Job order production is the process of manufacturing non-standard or unique products for specific customers. Sometimes making a job order production is also called making a work order or making it an individual order, because each order or work is an order placed by the customer. In most cases, custom jobs are created only once. Many manufacturers specialize in mass production of custom products. Buyers come to the manufacturer with a special design or product, and the manufacturer develops and creates an individual product.
A customer-oriented production puts customer satisfaction at the center of each of its business decisions. Customer focus is defined as an approach to sales and customer relations, in which employees focus on helping customers meet their long-term needs and desires. Here, management and employees coordinate their individual and team goals in order to satisfy and retain customers. This contrasts, in particular, with a focus on sales, which is a strategic approach when the needs and desires of a company or seller are evaluated in relation to the client.
Just in Time production is an inventory strategy developed to increase production and productivity. All production processes (in-progress cost) and the type of production taking into consideration the time criteria in order to minimize the associated sub-costs are derived from the Japanese Kanban system. During production, it determines the order of work by considering the production of the next process. This strategy, which states that the order level is reached in the storage process and that the order must be met after this point, provides the most efficient storage volume and production continuity. In short, just in time, the demand is to produce as soon as possible with excellent quality and transport it to the right place at any time.
Job lot production is a production futures contract whose trading volume is below the level required by normal operations. These contracts or lots are available to add liquidity to futures exchanges by allowing smaller "participants" to enter the market.
Process production is a system from production in which a product goes through several processes or stages from production, which will be operated on a more continuous basis; for example, in oil refineries and petrochemical plants, where these processes include liquid or semi-solid materials. In the production of the main product, they say, gasoline, from such in the production process, by-products such as tar or creosote can inevitably arise.
Answer:
Costco should advertise more.
Explanation:
Costco is following traditional ways to advertise its products. Most of the organizations prefer to spend huge sums of money on advertising its products. Costco should advertise its products and reach out to its customers and potential customers through marketing. It spends no budget on advertising. It only sends targeted emails to its existing customers. This strategy will not enhance its customer portfolio and new customers might not reach out the company.
Answer:
Explanation:
Sales Revenue:
Proceeds from sales of Chair Division = 800*85=68000
Proceeds from sales of Cusion Division = 800*32=25600
Transfer to chair division from cusion division = 800*32 = 25600
Total Sales Revenue = 119200
Variable Cost - VC
VC Chair Division (800*42) = (33600)
VC Cusion Division (1600*13)=(20800)
Transfer cost = (800*13)=(10400)
Total Contribution = 119200-33600-20800-10400=54400
