Question

Symmonds Inc., a company manufacturing breakfast cereals, has extended its special Crispo cereal brand into a full line of breakfast cereals plus protein shakes, fruit and sandwich spreads, butter, and doughnuts. This is an example of ________.

Answer 1

Answer:

Explanation:

Symmonds Inc., a company manufacturing breakfast cereals, has extended its special Crispo cereal brand into a full line of breakfast cereals plus protein shakes, fruit and sandwich spreads, butter, and doughnuts. This is an example of brand extension. To increase sales of a brand by adding new products is called brand extension; it has different types which includes product extension, consumer extension etc.  In brand extension, new product categories introduced and these categories can be related to the existing products.