Answer:
The options for this question are the following:
A. payoff matrix.
B. mission statement.
C. tactical plan.
D. organization chart.
The correct answer is B. Mission statement.
Explanation:
A good mission statement is a useful tool for well-managed businesses. It is the "why" of business strategy.
A mission statement defines the objectives of what a company does by:
Your clients
The employees
Their owners
Some of the best mission statements also extend to include the fourth and fifth dimensions: what the company does for its community and for the world.
In terms of marketing, a mission statement is a brief paragraph that describes what your business does and why it exists. If that sounds like useless marketing that could be labeled as a long list of the most important things to do, you're not alone.
The reality is that many mission statements are ineffective. Usually, they are the ones written in minutes with very little thought from their creators.
