Question

BMW is planning to make a big push into markets around the world with its MINI brand. If BMW has valuable know-how that cannot be protected with a licensing contract and also faces high transportation costs, BMW should ______.
Multiple Choice:
A. export from Germany.
B. use different technology.
C. invest directly in target markets.
D. outsource all production.
E. consider a less popular vehicle.

Answer 1

Answer:

D. outsource all production.

Explanation:

• As the BMW is planning to make a big push into the markets around the world with its mini brand it having a valuable know-how. But faces a transportation cost, therefore, needs to set up its production unit and outsource them all around the world as to save time and manage resource efficiently.