Question

Suppose you work at a business unit that has group of people who would rather wait to try a new technique. They listen to and follow the opinion leaders. They would be classified as the _________. a. early adopters b. early majority c. innovators d. late majority

Answer 1

Answer:

The answer is B.

Explanation:

Early majority are people that consume new goods and services after a way smaller people have tried it. They're after early adopters and before late majority.

Option A isn't correct because early adopters are customers to do new products after the innovators and before before the first majority.

Option C isn't correct because innovators are the important risk takers

Late majority is after early majority