Question

Ben commutes to work every day by riding the commuter train into downtown. Every day he stops at the donut shop in the transportation hub building and purchases a cup of coffee and one donut. Ben is now standing in front of the donut store counter to make a purchase. His purchase decision will most likely be a ______________.

Answer 1

Answer: Low involvement decision

Explanation: When consumers make relatively easy and straightforward decisions making purchases which are routine and do especially not involve a lot of technicalities characterizes a low involvement decision. Low involvement decision are usually short as they pose very little risk from a financial and psychological perspective. The cost or financial implications is usually lower than that which involves high involvement decisions.

In the scenario above, Ben is making a fairly routine purchase as it is something he buys everyday at the train station. Also cost and technicalities required to purchase donut and coffee cannot be compared with that required when purchasinggoods like cars, estate and so on which require high involvement decision.

Answer 2

Answer:

Option b ==> Low-involvement decision is correct.

Explanation:

This question wants to test us on how consumers are involved in the decision making of how they (consumers) buys things. The way consumers behave and their decision making on what to buy is mostly because of the Importance and the type that particular goods and services the consumer desires to buy. The levels of consumer involvement in decision making can be divided into three and they are;

(a). Medium-involvement decision: this kind of level of involvement do not really need someone to make a lot of research before deciding on what to buy, you just go to where you want to buy the products and check the ones you like.

(b). Low-involvement decision: this kind of decision making is based on what you prefer to buy often that is to say the decision making is based on your habits. This is the same with Ben in the question as he use to buy a cup of coffee and one donut everyday.

(c). High-involvement decision: this require a lot of research before one purchase a product.