Question

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should rashid consider using?
1. Maximize conversions
2. Target return on ad spend (Target ROAS)
3. Enhanced cost-per-click (eCPC)
4. Target impression share

Answer 1

Answer:

Target impression share.

Explanation:

• Strategy of Google ad, which automatically bids up your ad according to the requirement.

Since, Rashid doesn't have much time to look after the bidding process, he should go for this strategy as it doesn't require advertiser's time, Google does everything by itself.