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larisa86 [58]
2 years ago
11

Lee is the product manager for a software program sold by Company ABC. In evaluating the product, Lee determines that something

just isn’t right with how the software program is marketed to potential customers, and he feels a change is necessary. Which of the following marketing mix variables is easiest for Lee to change?
Business
1 answer:
dezoksy [38]2 years ago
8 0

Answer:

Explanation: The marketing mix consists of a number of factors that a producer usually exploits in order to influence consumers to purchase his/her products and services.

The marketing mix consists of:

- Product

- Price

- Place

- Promotion.

The above are usually called the 4Ps of marketing.

Of the four factors of the marketing mix, the factor that will the easiest for Lee to change will be the price.

This is because, often times, the price of a product or service will be the major determinant in the success of said commodity, and this is due to the fact that customers will compare the product being offered with its price in order to judge whether the product is worthy of the value placed on it.

Therefore, in order for Lee to influence the potential customers to make purchases, the price of the software program will be the easiest to be reviewed, and it should be set to a level where potential customers will be influenced to exchange their money for the software program.

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Answer:

(a) On November 28, 2018, Shocker receives a $3,000 payment from a customer for services to be rendered evenly over the next three months. Deferred Revenue is credited.

Assets = Lower by $ 3,000

Liabilities = No Effect

Stockholders Equity = No Effect

(b) On December 1, 2018, the company pays a local radio station $2,400 for 30 radio ads that were to be aired, 10 per month, throughout December, January, and February. Prepaid Advertising is debited.

Assets = Higher by $ 2,400

Liabilities = No Effect

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(d) On August 31, 2018, Shocker borrows $60,000 from a local bank. A note is signed with principal and 8% interest to be paid on August 31, 2019

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Explanation:

(a) On November 28, 2018, Shocker receives a $3,000 payment from a customer for services to be rendered evenly over the next three months. Deferred Revenue is credited.

Recognise an Asset - Cash and a Liability - Deferred Revenue. Only Liability was Recognised

(b) On December 1, 2018, the company pays a local radio station $2,400 for 30 radio ads that were to be aired, 10 per month, throughout December, January, and February. Prepaid Advertising is debited.

Recognise Asset - Prepaid Advertising and De-recognise Asset - Cash. Only Prepaid Advertising was recognised

(c) Employee salaries for the month of December totaling $7,000 will be paid on January 7, 2016.

Recognise a Liability Salaries Payable and an expense Salaries and Wages. Both items were not recognised

(d) On August 31, 2018, Shocker borrows $60,000 from a local bank. A note is signed with principal and 8% interest to be paid on August 31, 2019

Recognise the Liability - Loan and recognise the asset - Cash. Also recognise the expense that accrue as a result of interest on August 31.

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