Question

Which of the following best completes the following, ‘Brands can stimulate ______ media, brand-related word-of-mouth communication, by participating and embedding the brand in social communities. Brands seeking a deeper connection to social media users can sponsor a social community or create a dedicated online brand community (OBC), a form of ______ media.’?

Answer 1

Answer:Earned, owned

Explanation: A brand is an identifying symbol, mark, logo, name, word, and/or sentence that companies use to distinguish their product from others.

In today's marketplace teeming with thousands of products and services, all of which are being rapidly commoditized, a brand stands out from the clutter and attracts attention.

A brand name can create and stand for loyalty, trust, faith, premium ness or mass-market appeal, depending on how the brand is marketed, advertised and promoted.

A brand differentiates a product from similar other products and enables it to charge a higher premium, in return for a clear identity and greater faith in its function.