Question

ave just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren’t under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively.

Answer 1

the department would have to make it seem like there product (in this case the toothpaste) is the best thing in the world. they have to make an advertisement in a certain way that will convince others that it is amazing.