Question

Starbucks has been in business for over 40 years and for most of that period has been quite successful. They have a portfolio of alliances and partnerships that supports and extends their premium coffee business. In the preceding case, which area of business is most impacted by these alliances

Answer 1

Answer:

Marketing and distribution of a variety of products

Explanation:

Marketing refers to a business function whereby a marketer advertises and promotes goods and services with an objective to increase sales and at the same time ensure customer satisfaction.  Marketing mix refers to essential marketing components for effective marketing.

Marketing mix comprises of product, place, price and promotion.

Distribution refers to activities which are aimed at making products available in the right markets at the right time and utilizes various channels of distributions such as retailers, wholesalers, intermediaries, etc.

In the given case, Starbucks, the renowned coffee maker, has formed alliances or collaborations so as to extend and strengthen their business. These strategic alliances help Starbucks create an effective distribution network and wide-reach marketing which subsequently helps in efficient operations and profitability.