Explanation:
Considering the given situation, I am being a shop keeper and you are being a customer.
Most likely to do:
- Customers are king. So I don't want to tell any customer "no". So I would support him by saying "Currently the stock has moved, we expect the order to be placed today and will assure to give him tomorrow".
- So the customer will get hope and would continue to bring business. Building rapport and keeping contacts with customer is the most important.
Least likely to do:
- Just say to the customer that the stock is not available.
Answer: Segmentation by usage
Explanation: Segmentation by usage splits customers according to how often they use a product. Using segmentation by usage, customers can be classified into non - users, who don't use the product at all, light and medium users, who can range from little usage of the product to average use of the product, and heavy users, who mostly use these products.
From thr first paragraph it is clear that usage segmentation is used to separate the user's into different classes based on their usage, and identify which class to target when it comes to sales. At Estelle Cosmetics Company, it was deduced that of this company's total sales, less than 7% of this market are heavy users. These users purchase nearly 71% of the company's products. This company will probably focus their marketing efforts on the heavy users, as they contribute to the majority of sales within their company.
Answer:
E is the correct option
Explanation:
Interactive marketing is one to one marketing practice which caters to individual customers. It involves marketing initiatives triggered by customer preference and behavior. It is different from the traditional methods which were campaign based. The customer-centric strategy and interactive marketing involve reacting to customer actions and by fulfilling their expectations. Different characteristics of interactive marketing are Storytelling, Layered information, Two-way interaction, etc.
Answer:
combined degree: 3,5385
Explanation:
degree of operating leverage:
contribution: Q (sales - variable cost)
150,000 x (30 - 7) = 150,000 x 23 = <u>3,450,000</u>
EBT = contribution - fixed cost - interest expense
3,450,000 - 2,050,000 - 425,000 = <u>975,000</u>
combined degree: 3,5385
Answer and explanation:
The simplest form to identify a difference in the frequency of the customers who visited the sore is by recording the number of people coming into the shop is well established time frames during the morning, afternoon, and night. After performing the report for at least a couple of weeks, a comparison should be made among the opening days and time frames during a day to find out what days are the heaviest in clientele and during what time.
