Question

Interactive marketing often makes use of ____ (A) human-to-human mediated online "chat room" communication prior to the purchase.(B) the digital divide, which separates online consumers from traditional marketplace consumers.(C) niche marketspaces.(D) sophisticated choiceboards.(E) a marketing mix strategy that de-emphasizes the promotion element.

Answer 1

Answer:

E is the correct option

Explanation:

Interactive marketing is one to one marketing practice which caters to individual customers. It involves marketing initiatives triggered by customer preference and behavior. It is different from the traditional methods which were campaign based. The customer-centric strategy and interactive marketing involve reacting to customer actions and by fulfilling their expectations. Different characteristics of interactive marketing are Storytelling, Layered information, Two-way interaction, etc.