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Oxana [17]
2 years ago
9

Penelope, a sales representative for ADT Security Services, is meeting with Oliver and Gina Kim to discuss installing a security

system in their new home. During the meeting, Penelope delivers a short presentation from her tablet computer, but she is more interested in engaging with the Kims in two-way communication. What type of integrated marketing tool does this example illustrate?
Business
1 answer:
romanna [79]2 years ago
7 0

Answer:

Personal Selling

Explanation:

The marketing tool illustrated in the question is personal selling. Personal selling is a marketing strategy that involves a sales rep meeting with a potential client for business purpose.

It makes use of 7 approaches as listed: Prospecting ,pre-approach, approach,presentation , meeting and overcoming objection , closing the sale and follow up,

In the question , we can see that Penelope fulfilled some of the approaches in the course of her meeting with the Kims.

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7 0
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attached below is the table and

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