Question

Edinberry’s, a restaurant located in Arlington, Virginia, offers a variety of foods and entertainment opportunities to its customers. The restaurant is famous for its fine steaks, spicy chili, and outstanding customer service. In order to maintain the restaurant’s reputation for putting its customers first, the marketing manager at Edinberry’s has developed marketing activities that are directed at the waiters and waitresses. These marketing activities are an example of __________ and are designed to help the restaurant employees to maintain an exceptional customer experience.

Answer 1

Answer:

internal marketing

Explanation:

Based on the scenario being described within the question it can be said that these marketing activities are an example of internal marketing. This term refers to the promoting a company's objectives, products and services to various individuals within the organization or company itself, in order to increase employee enthusiasm towards focusing on those employee goals.