Question

When Maritza Toros opened her Mexican restaurant in a fashionable suburb of Kansas City, she believed that the most important element of her success would be promotion. She made sure that a significant portion of her budget was devoted to advertising in local papers, sent out coupons and really focused on the promotional aspects of the restaurant. Which of the four eras of marketing does it seem that Maritza emphasized

Answer 1

Answer:

Selling  

Explanation:

Marketing refers to the process of designing , promoting and distributing products and services driven by an objective of customer satisfaction, achieved through satisfaction of customer wants in the best possible manner.

Following are the four eras of marketing:

1. Production era: This era was characterized by abundant raw materials, new mechanical methods. Herein, companies majorly dealt in a single product and marketing efforts were confined to brochures or catalogs.
2. Selling era: In this era companies began focussing upon gaining a competitive edge, characterised by campaigns and customer needs assumed importance.
3. Brand Marketing: Herein the position of a brand manager was created to assume responsibility for all brand related activities which included it's marketing and competition became intense.
4. Relationship Marketing : Under this era which is the current era, the focus of marketers has shifted to customer needs, maintaining good business-customer relationships and their ultimate satisfaction.

The given case corresponds to the selling era, wherein promotion has been emphasized with significant portion of the budget being allocated to such activity.