Question

Which of the following is not associated with firms following the global standardization strategy? A. Low pressures for local responsiveness B. Use cost advantage to support aggressive pricing in world markets C. High pressures for cost reductions D. Customize product offering and marketing strategy to local conditions

Answer 1

Answer:

Customize product offering and marketing strategy to local conditions

Explanation:

The general definition of global standardization is the ability to use standard marketing internationally. This implies the ability for a company or business to use the same marketing method from one country to the other, and across various cultures which in turn yields good result.

Answer 2

Answer:

The correct option is D. Customize product offering and marketing strategy to local conditions

Explanation:

Global standardization strategy refers to the ability to use a particular standard of marketing internationally. In other words, it's the ability for an organization to use the same marketing strategy from one country to another country, and across various cultures.

What this means is that an organisation using the global standardization strategy will treat the world as largely one market and one source of supply with little local variation.

Therefore, the firms following the global standardization strategy will not Customize product offering and marketing strategy to local conditions .