Keith Inc. has 4 product lines: sour cream, ice cream, yogurt, and butter. Demand of individual products is not affected by chan
ges in other product lines. 30% of the fixed costs are direct, and the other 70% are allocated. Results of June follow:
Sour Cream Ice Cream Yogurt Butter Total
Units sold 2,000 500 400 200 3,100
Revenue $ 10,000 $ 20,000 $ 10,000 $ 20,000 $ 60,000
Variable departmental costs 6,000 13,000 4,200 4,800 28,000
Fixed costs 5,000 2,000 3,000 7,000 17,000
Net income (loss) $ (1,000) $ 5,000 $ 2,800 $ 8,200 $ 15,000
Required:
a. Prepare an incremental analysis of the effect of dropping the sour cream product line. (Enter negative amounts using either a negative sign preceding the number e.g. -45 or parentheses e.g. (45).
Sour Cream Ice Cream Yogurt Butter Total
Units sold 2,000 500 400 200 3,100
Revenue $ 10,000 $ 20,000 $ 10,000 $ 20,000 $ 60,000
Variable departmental costs 6,000 13,000 4,200 4,800 28,000
Fixed costs 5,000 2,000 3,000 7,000 17,000
Net income (loss) $ (1,000) $ 5,000 $ 2,800 $ 8,200 $ 15,000
Required:
a. Prepare an incremental analysis of the effect of dropping the sour cream product line. (Enter negative amounts using either a negative sign preceding the number e.g. -45 or parentheses e.g. (45).
2 answers:
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Answer:
The correct answer is option a.
Explanation:
The initial price of movie rentals is $3.25.
The initial quantity is 100.
The price falls to $3.
This causes demand to rise to 120.
The price elasticity of demand a ratio of change in quantity demanded to change in price level.
The elasticity is calculated at -2.25, through the process given in images.
The price elasticity of demand here is greater than 1 which means it is elastic.
So, option a is the correct answer.
