Question

Xander is preparing the promotional plan for Wenger Swiss Gear backpacks in early May. This promotion will be executed in the month of August and will be a paid form of nonpersonal communication. It will be communicated to a target audience through mass media. Xander is using the ______ form of promotion.
A. advertising
B. public relations
C. sales promotion
D. personal selling
E. social media

Answer 1

Answer:

A. advertising

Explanation:

Advertising is a marketing strategy that focuses on communication through a sponsored, non-personal massage that promotes or sells an idea, product, a cause or a service to a target audience. It also involves calling peoples attention or making them notice your product, service or cause.

Advertising usually involves paying for space  in mass media to promote a product, service or idea.  Advertising has its goal or purpose and its purpose is reach people who are willing to pay for the product, service, or cause. The promotional massage in advertising is called an advertisement or ''ads'' for short.

Answer 2

Answer:

A. Advertising

Explanation:

Advertising is a paid form of non-personal communication targeted to an audience and usually employed by business men to promote their goods and services. The mass media which includes; radio, television, newspapers, e-mail are the means though which products can be advertised.

The description of what Xander wants to do which includes paying for the non-personal message which would be communicated through mass media, fit the description of advertising.