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RoseWind [281]
2 years ago
10

A firm is running 12 different ad campaigns in Brazil with a total budget of BRL 40 million (exchange rate: BRL 2.2517 per USD),

but the campaigns do not appear to be effective. What would you recommend
Business
1 answer:
Naily [24]2 years ago
4 0

Answer:

BRL 40 million is $90.068 million in America.

For 12 different ads, that is an average of about $7.5 million per ad.

My recommendations will be to <em>check the effectiveness of the marketing strategy and the general approach towards the ad campaigns</em>. It might be necessary for the company to<em> narrow down on the number of campaigns or increase the funding available for the ad campaign</em>. Also, the effectiveness of the methods of ad campaign can be compared to that of similar firms that has been successful with their ad campaigns, and necessary can then be made.

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Which parts of this passage illustrate a company’s vision? Michael, who started his computer business 20 years ago, has now attr
Morgarella [4.7K]

Answer:

The below statement marks the company's vision.

In a period of 10 years, he states that the foundation envisions a broad and impartial society that respects and encourages children and actively enables people’s participation.

Explanation:

Companies tend to summarize their goals and objectives in mission and vision statements. Both of these serve different purposes for a company but are often confused with each other.

<u>Vision of a company/organisation</u>

  • Vision statement outlines what a company wants to be in the future.
  • The Vision Statement focuses on the future
  • It is a statement that is a source of inspiration and motivation.  
  • It describes not just the future of the organization but the future of the industry or society in which the organization hopes to effect change.

Relevance to the given scenario is that in the identified statement, Micheal has clearly demonstrated, what he sees for the foundation and how it wants to impact the foundation's stakeholders.

The vision of the foundation is as follows:

<em>In a period of 10 years, he states that the foundation envisions a broad and impartial society that respects and encourages children and actively enables people’s participation.</em>

<em></em>

Vision is different from the mission:

<u>Mission statement:</u>

The Mission Statement concentrates on the present; it defines the customer(s), critical processes and it informs you about the desired level of performance.

The mission of the foundation is as follows:

<em>The purpose of the foundation is to maximize the effect of public participation and welcome the recognition for volunteering.</em>

<em></em>

4 0
2 years ago
A portfolio consists of the following two funds. Fund A Fund B $ Invested $ 12,000 $ 8,000 Weight 60 % 40 % Exp Return 15 % 12 %
vova2212 [387]

Answer:

Sharpen Ratio   =            <u>    Rp  - Rf</u>

                         standard deviation of portfolio

                        =    <u>13.8%  - 3.6%</u>

                                     173.11%

                              =   0.05892

                              = 0.059

workings

Return of portfolio   =   Ra*wa  +  Rb*Wb

                            =  15%*0.6  +  12%*0.4  

                           =   9%  +  4.8%  =  13.8%

Standard deviation of portfolio =  square root of variance

= √ stdA²wa² + stadB²wb² + 2wawbcorrAB

= √(24%*0.6)² +(14%*0.4)²  + 2*0.6*0.4*1.27

=  √207.36% + 31.36% + 0.6096

=  √2.9968

= 1.73

=  173.11%

                                                 

Explanation:

7 0
2 years ago
Chapter 3 Homework Questions 3, 4 3. Balance Sheet. Construct a balance sheet for Sophie’s Sofas given the following data. What
Svet_ta [14]

Answer:

<u>BALANCE SHEET</u>

Assets                                            Liabilities

Cash                           10,000        Account Payable     17,000

Account Receivable 22,000        Long term               170,000

Inventory                 200,000       Total Liab                187,000

non-current assets  100,000        Equity                      145,000 (A)

total assets              332,000     Total liab + SE         332,000

Earnings before interest and taxes: 11,000 dolllars

Net income 8,000

Explanation:

(A) solve through the accounting equation

assets = laib + equity

332,000 = 187,000 + Equity  = 332,000 - 187,000 = 145,000

Q4

income tax expense: 2,000

rate 20%

Earnings before taxes x 20% = 2,000

EBT = 2,000 / 0.2 = 10,000

Net income : 10,000 - 2,000 = 8,000

EBIT: EBT + interest expense

10,000 + 1,000 = 11,000

5 0
2 years ago
Determine proper classification (LO11-1) Wi-Fi, Inc., has the following selected transactions during the year. Required: Select
jekas [21]

Answer:

a. Operating activities (indirect method)

1. Pays a $20,000 account payable

2. Collects a $15,000 account receivable

3. Pays $75,000 to suppliers for inventory.

b. Investing activities

Purchases equipment for $

Loans $50,000 to a customer, accepting a note receivable.

c. Financing activities

Issues $20 million in bonds

Declares and pays a cash dividend of $100,000

d. A separate noncash activities note

Exchanges land for a new patent. Both are valued at $300,000.

Explanation:

The categorisation and their effects are explained as follows:

a. Operating activities (indirect method)

1. Pays a $20,000 account payable: This a cash outflow and its effect is a reduction in cash flow from operating activities.

2. Collects a $15,000 account receivable: This a cash inflow and its effect is an increase cash flow from operating activities.

3. Pays $75,000 to suppliers for inventory: This a cash outflow and its effect is a reduction in cash flow from operating activities.

b. Investing activities

1. Purchases equipment for $: This a cash outflow and its effect is a reduction in cash flow from investing activities.

2. Loans $50,000 to a customer, accepting a note receivable: This a cash outflow and its effect is a reduction in cash flow from investing activities.

c. Financing activities

1. Issues $20 million in bonds: This a cash inflow and its effect is an increase in cash flow from financing activities.

2. Declares and pays a cash dividend of $100,000: This a cash outflow and its effect is a reduction in cash flow from financing activities.

d. A separate noncash activities note

1. Exchanges land for a new patent. Both are valued at $300,000: This is a noncash transaction that neitheir leads to the outlow nor inflow of cash.

6 0
2 years ago
You’ve been asked to participate at a prestigious and well-attended annual conference within your industry. Your participation r
Kay [80]

Answer:

Making sure that your view points are clearly heard.

Explanation:

Effective communication can be defined as the process of passing out information in a clear and concise manner. It is a means of successfully conveying information to the listener.

Effective communication helps to improve productivity among employees in an organisation. This type of communication can be enhanced by a good body language.

In the scenario described above, an effective communication can be achieved by ensuring that your viewpoints are clearly understood by the audience.

4 0
2 years ago
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