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RoseWind [281]
2 years ago
10

A firm is running 12 different ad campaigns in Brazil with a total budget of BRL 40 million (exchange rate: BRL 2.2517 per USD),

but the campaigns do not appear to be effective. What would you recommend
Business
1 answer:
Naily [24]2 years ago
4 0

Answer:

BRL 40 million is $90.068 million in America.

For 12 different ads, that is an average of about $7.5 million per ad.

My recommendations will be to <em>check the effectiveness of the marketing strategy and the general approach towards the ad campaigns</em>. It might be necessary for the company to<em> narrow down on the number of campaigns or increase the funding available for the ad campaign</em>. Also, the effectiveness of the methods of ad campaign can be compared to that of similar firms that has been successful with their ad campaigns, and necessary can then be made.

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During its most recent fiscal year, Raphael Enterprises sold 380,000 electric screwdrivers at a price of $20.40 each. Fixed cost
Gwar [14]

Answer:

Option (a) is correct.

Explanation:

Pretax income = Contribution - Fixed cost

Contribution = Pretax income + Fixed cost

                     = $1,824,000 + $1,444,000

                     = $3,268,000

Sales - Variable Cost = Contribution

Variable Cost = Sales - Contribution

                       = (380,000 electric screwdrivers × $20.40 each) - $3,268,000

                       = $7,752,000 - $3,268,000

                       = $4,484,000

3 0
1 year ago
A strategy to be a low-cost provider of branded footwear is unlikely to result in the company being one of the best-performers i
Bogdan [553]

Answer:

A strategy to be a low-cost provider of branded footwear is unlikely to result in the company being one of the best-performers in the industry if the company's management team fails to:_______.

5. establish production facilities in all 4 geographic regions, produce and market branded footwear with a 5-star or higher S/Q rating, and achieve global market share leadership in both private-label and branded footwear.

Explanation:

The U.S. market is an important market with global reach and image which a U.S. based company cannot neglect.  So, establishing production facilities in all 4 geographic regions will help the company to achieve higher U.S. market share and enhance its domestic and global image.  

Market branded footwear companies like Nike, Adidas, Jordan, Reebok, etc., are already competing with about 5 others in the global market for footwear.  For a company to belong to their class, it must achieve what they have already achieved, especially 5-star or higher S/Q rating.

The Business Strategy Gaming (BSG) is a rating consumer group that "rates the styling and quality of the footwear of all competitors and assigns a styling-quality or S/Q rating of 0 to 10 stars to each company's branded footwear offerings."  According to medium.com, to improve BSG rating, "it is important for each to aim for at least 20% market share in each and every segment. This is because when the business is evenly represented across the geographical regions, it will do well to the overall image of the company."

5 0
1 year ago
Upon taking over the company, CEO Khosrowshahi said, "Rather than ditching everything, I'm focused on preserving what works whil
nata0808 [166]

Answer: b. evidence-based

Explanation:

Evidence based management refers to the use of pragmatism in the making of decisions and basing those decisions on actual evidence.

The new Uber CEO Khosrowshahi, decided to hold meetings with the staff in other to get to find out what they thought was wrong with the company and then using this evidence he decided to preserve what worked and remove what doesn't. He therefore used evidence in his decision.

4 0
1 year ago
Howie’s Carpet World has just received an order for carpets for a new office building. The order is for 4,000 yards of carpet 4-
Murrr4er [49]

Answer:

the question is missing the part of the cutting patterns required:

  1. 4,000 yards of 4 ft wide carpet
  2. 20,000 yards of 9 ft wide carpet
  3. 9,000 yards of 12 ft wide carpet

2) in order to obtain the 20,000 yards of 9 ft wide carpet, the company must purchase 10,000 yards of 18 ft wide carpet = (10,000 / 100) x $1,400 = $140,000

1) if you buy 1,000 more yards of 18 ft wide carpet, you will be able to get the 4,000 yards of 4 ft wide = (1,000 / 100) x $1,400 = $14,000.

You could also purchase 1,400 yards of the 12 ft wide carpet (you will also get the 4,000 yards that you need) at the same cost = (1,400 / 100) x $1,000 = $14,000

3) finally you must purchase 9,000 yards of 14 ft wide carpet to get the remaining 9,000 yards of 12 ft wide carpet = (9,000 / 100) x $1,000 = $90,000

total cost = $140,000 + $14,000 + $90,000 = $244,000

5 0
1 year ago
​lilly's, a furniture​ retailer, sells​ low-end furniture and accent pieces that are targeted toward​ lower-income consumer grou
ElenaW [278]
<span>Study online flashcards and notes for Marketing including According to the 5 step model of the marketing process, the first step in ... Lilly's, a furniture retailer, sells low-end furniture and accent pieces that are targeted toward lower-income consumer groups. Lilly's most likely segments the consumer market based on.demographic The evaluation of marketing concept from mere selling concept to consumer- .... Many individuals or group involvement is seen in decision making process. ... together with the consumer self- image, values and needs, the more likely the .... There are four prominent models of consumer behaviour based on involvement.</span>
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2 years ago
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