Answer:
Sensory retailing.
Explanation:
If a gourmet cooking store encourages customers to sample fresh baked apple pie in order to encourage purchases of pie pans and rolling pins they are engaging in sensory retailing.
In marketing, sensory retailing can be defined as a strategic process which involves the creation of an atmosphere that attracts potential customers and has a positive influence or effect on them.
Generally, sensory retailing involves the process of appealing to the customer's taste, smell, sight, tactile, and olfactory senses, thus, affecting their perception, judgment and behavior positively.
<em>Hence, when properly designed, harnessed and applied, it boost purchasing behaviors, increases sales revenues, improve customer loyalty, and enhances good vibes or mood among end consumers</em>.
Answer:
False
Explanation:
The diagnostic role of marketing research includes explaining the data and information gathered. The diagnostic role of marketing research team helps in discovering the interrelation between the variables of data and information gathered to draw a meaningful conclusions. So it is incorrect to say that diagnostic function includes the gathering and presenting of factual data that is a reliable resource. In fact it is diagnosis of interrelations among the data extracted to draw informed decisions. Hence the statement is incorrect.
Answer:
Consider the following misperceptions model of the economy. AD: Y =600 + 10(M/P) SRAS: Y=Y +P - pe Okun's Law: (Y - Ý )/Y = - 2ệu - 4) Let 7 =750, ū=0.05, M =600, and pe =40. a. b. What is the price level? (2%) Suppose there is an unanticipated increase in the nominal money supply to 800. What is the short-run equilibrium level of output, the unemployment rate, and the price level? (3%) When price expectations adjust fully, what is the price level? (3%) C.
Explanation:
A) from SRAS : Y = 750+P-40
Y = 710+P
From AD: Y = 600+ 10*600/P
Y = 600 + 6000/P
So solving two eqn
710+P = 600+6000/P
110 + P = 6000/P
P* = 40
Y* = 150
b) now M = 800
So new AD :
Y = 600+8000/P
So, as Y = 710+P
So at eqm
710+P = 600+8000/P
110+P = 8000/P
P' = 50
Y' = 710+50 = 760
from Okun law
(760-750)/750 = -2(u - .05)
1/75 = -2u + .1
2u = .0867
u = .0433
c) when price expectations adjust,then
Y = Y_bar = 750 : potential GDP
SRAS shifts upwards
So from AD:
750=600+10*800/P
P = 800/15
= 53.33
Answer: $67,600 and $2600
Explanation:
Total unit = 13,000
Defective unit cost = $5.20
Resale price = $3.00
Reworked = $5.00
Full price = $8.20
Opportunity cost
= Full price - replacement unit
= 8.20 - 5.20
= 3.00
= . Cost of reselling
= 13,000 × 3.00
= $39,000
1. Cost of defective units
= 13,000 × 5.20
= $67,600
2. Cost of reworked
= $5.00 × 13,000
= $65,000
3. Full price
= 13,000 × $8.20
= $106,600
B. Incremental income of selling the unit as scrap and reworked
Scarp = $67, 600
Reworked = $(106600 -39, 000- 65,000)
= $2600
The shareholder equity is equal to:
$28/share * 13 700 shares = $ 383,600
This is the total capital of Davidson International. Now, assuming that there is no additional income since it is not implied in the problem, the total equity does not change. However, the shares become: 13,700 + 500 = 14 200 shares.
Price per share now becomes:
$383 600 / 14 200 shares = $27/share
