Question

What is Marketing’s contribution to the New Product Development Team? a. Technical expertise needed to translate designs into an actual product/service. b. Deep customer insight that leads to product ideas. c. Ability to assess financial viability d. Feedback on design as well as how customers will actually use the product e. Technical expertise needed to translate concepts into product/service designs.

Answer 1

Answer:

b. Deep customer insight that leads to product ideas.

Explanation:

Marketing is an area that helps to promote the company and determine the target market, its needs and how to attract people on that segment. Also, within the work of marketing, it can also help to identify new markets for existing products or to find a need that customers have than can lead to a new idea. According to this, Marketing’s contribution to the New Product Development Team is to deep customer insight that leads to product ideas because this team works on creating a new product and marketing can provide information about the customer like  unmet needs that can help to generate ideas for a new product.

The other options are no right because marketing is not involved in the manufacturing or design process of a product and it is not related to the finance department.