Answer: the strategy is called pull.
Explanation:
The primary difference between push and pull marketing lies in how consumers are approached. In push marketing, the idea is to promote products by pushing them onto people. On the other hand, in pull marketing, the idea is to establish loyalty drawing consumers to the products with advertising and sales promotion activities.
Answer: All channel network
Explanation:
A communication network is the pattern of directions through which information flows in an organization. The all-channel network, is when communications flow upward, downward or laterally among all the workers in an organization.
All-channel network supports an equal, unrestricted and participative culture in the organization. It brings about high employee satisfaction.
MediFax uses an all-channel network because information flowed freely from the sales force to every area of the home office.
Answer:
The answer would be,
Explanation:
Voucher: They help record expenses and also help with your payment. They can also be defined as source documents that help identify the origin of a transaction.
Example: cash memos, pay-in-slips.
Answer:
With the given scenario, the only plan that will help Molly with her marketing goal to generate more sales is investing $40,000 to generate 2,000 conversions and a CPA of $20.
This is the only plan that actually generates more sales compared to her current marketing campaign with a total investment of $25,500, 1,500 conversions, and a CPA of $17.
Other plans given in the scenario do not actually generate more sales. And they also do not take into consideration Molly's willingness to increase CPA and investment in order to clear her outstanding stock.
However, the additional cost of acquiring 500 new customers (2,000 minus 1,500) at an additional cost of $`14,500 ($40,000 minus $25,500) with an incremental CPA of $29 ($14,500/500) is very exorbitant. This cost must be compared with the Customer Lifetime Value or CLV. This implies that consideration must be given to monitor if the new customers are there to make only a one-time purchase.
Explanation:
CPA or Cost per Acquisition is a marketing metric to gauge the cost of acquiring new customers who convert to patronize the firm's product.
It is an important measure that helps to channel marketing campaigns towards those customers that add value to the business.
Answer:
Explanation:
Date Account title and Explanation Debit Credit
1st july-14 Notes receivable $1,393,591
Discount on notes receivable ($1,393,591 - S600,100 - $317,900) $475,591
Land $600,100
Gain on disposal of land ` ($918,000 - $600,100) $317,900 ` (To record sale of land)
1-Jul-14
Notes receivable $404,300
Service revenue $404,300
` (to record service revenue)
