Question

IMC is the process of coordinating all activities performed by entities of the distribution channel to make sure that the right product is in the right place and at the right time for consumers. a.True b. False

Answer 1

Answer:

IMC

a.True

Explanation:

The coordination of all distributive activities is a just part of the integrated marketing communication that is IMC, as it tries to offer seamless consumer experience.  For instance, if  Company XYZ fails to provide the right product in the right place and at the right time for consumers, then the essence of its IMC is lost.

IMC means Integrated Marketing Communication.  It is a marketing communication approach that integrates many components for marketing communication effectiveness.  The foundation component ensures that IMC approach provides the right products in the right place and at the right time for consumers.  IMC also integrates the corporate culture, with a focus on branding and customer satisfaction.

Since IMC aims to increase sales and profits, sharpen the brand's competitive advantage, and achieve brand loyalty, it means that the goals cannot be achieved when Company XYZ's distribution channel offers empty promises by not putting the right XYZ product in the right place and at the right time for consumers.