Question

Data mining is important because any customer can become a brand advocate or adversary by freely expressing opinions and attitudes that reach millions of other customers on social media.a. Trueb False

Answer 1

Answer: False

Explanation:

Dta mining is the generation of new information by examining large databases that are already in existence. In data mining, raw data will be eventually turned to useful information which will be used to increase sales, develop marketing strategies, and decrease costs.

The information that data mining is important because any customer can become a brand advocate or adversary by freely expressing opinions and attitudes that reach millions of other customers on social media is false.