Question

Which of the new four ps encompasses the old four ps as well as a range of other marketing activities that might not fit well into the old view of marketing?a) programs.b) processes.c) promotion.d) people.e) performance.

Answer 1

Answer: programs

Explanation:

Programs encompasses the old four ps as well as a range of other marketing activities that might not fit well into the old view of marketing.

It should be noted that a program has to do with the group of projects which are related and also managed in a manner which is coordinated in order to obtain benefits that are not available when one manages them individually.