BlackBerry, which gained significant market share in the early 2000s in the business, government, and consumer markets, lost market share because "competitors offered phones with better designs and more features".
<u>Option:</u> B
<u>Explanation:</u>
The causes BlackBerry struggled are:
- They were unable to innovate quickly enough. Apple and all the Android phone manufacturers released their phones with new operating system and physical shapes.
- That was a major disruption in the market for cell phones and BlackBerry did not follow.
The company after Chen took over BlackBerry in late 2013 to concentrate more on apps. In 2016, the team stopped manufacturing its own branded phones and is now depending on suppliers to do so. The organization now provides a lot of its software and services revenues, as well as licensing, to big corporations.
Answer: Identifying the consumer needs, advertising and promotion, pricing.
Explanation:
According to the given question, the knowledge about the different types of challenges regarding the specific operations and the functions that helps in marketing the new design of the products and it also helps in judge the pricing, advertisement and the promotion of the new products in the market.
In the marketing, the main function is to identifying the actual requirement of the customer and also helps in influence the competitiveness in the market.
Therefore, The given answer is correct.
Answer: C) the demand for coffee beans has increased
Explanation:
The law of supply states that: "all things being equal" the higher the price the higher the quantity supplied and the lower the price, the lower the quantity supplied.
Coffee growers sold just 200 million pounds of coffee when the price was $2 per pound but they increased their supply of coffee to 240 million pounds when the price per pound is $3.
This is an evidence to show that suppliers supply more products when price increase in order for them to make more profits.
Answer:
Turnbull's weighted average cost of capital will be higher by 0.65% if it has to raise additional common equity capital.
Explanation:
By combining the WACC formula and retained earnings cost of capital,we will arrive at;
WACC = Debt W × after tax cost of debt + Preferred stock weight × cost of capital + Equity W × Cost of capital
= 58% × 4.92% + 6% × 9.3% + 36% × 12.4%
= 2.85% + 0.56% + 4.46%
= 7.87%
Also, using the same WACC formula and using common equity cost of capital, , we will arrive at the below;
WACC = Debt W × after tax cost of debt + preferred stock weight × cost of capital + Equity W × cost of capital
= 58% × 4.92% + 6% × 9.3% + 36% × 14.2%
= 2.85% + 0.56% + 5.11%
= 8.52%
Therefore, increase cost using common equity over retained earnings is [ 8.52% - 7.87%]
= 0.65%
N.B we arrived at 4.92% for after tax by;
Pre tax 8.2%
Current tax rate 40%
= Pre tax × ( 1 - cost of debt)
= 8.2% × ( 1 - 40%)
= 8.2% × 0.6%
= 4.92%
Answer:
Costco should advertise more.
Explanation:
Costco is following traditional ways to advertise its products. Most of the organizations prefer to spend huge sums of money on advertising its products. Costco should advertise its products and reach out to its customers and potential customers through marketing. It spends no budget on advertising. It only sends targeted emails to its existing customers. This strategy will not enhance its customer portfolio and new customers might not reach out the company.
