Explanation: In simple words, pull marketing strategy refers to the strategy in which the producer tries to create demand for the product by using promotional tools. Under this strategy, the firm focus to make customer seek a product unlike push strategy in which the firm focuses on pushing the product to people.
In the given case, WEE be is using TV medium to promote its product hence they are using pull marketing strategy.
As a manager with D-Lighting Industries, part of Darius’ job is to make specific short-term decisions about what his department must do to achieve D-Lighting’s long-term success. Darius is involved in: tactical planning.
<u>Explanation:</u>
Tactical planning demands a company's strategic plan and establishes ahead specific short-term activities and ideas, regularly by the company board or function. Tactical planning is splitting up those intentions into practicable tasks that we can begin programming into our task management practice and schedule.
In the tactical phase, the market is acknowledging to paramount facts. Lower-level supervisors have a greater knowledge of day-to-day actions, and they are habitually the ones accountable for tactical planning. In trades and the managerial world, tactical decisions are quite common.
Load-distance method is a technique of making facility location decisions by an organization. In this method, different facility locations are assigned a load-stance value (it is a measure of the weight of the load to be transported and the distance) and the different facilities are evaluated on the basis of this value. The location with the minimum load-distance will have minimum transportation cost; so, this location will be preferred over the other locations.
From the given Matrix we can see that if videotech is selecting a high price, movietonia has a higher profit when it is charging a low price and this profit is 18. Similarly when videotech is selecting a lower price movietonia again has a higher profit when it is selecting a lower price which is 10. This indicates that movie tonia has a dominant strategy of selecting a low price.
If movietonia is selecting a high price videotech has a a higher pay off of 18 when it is selecting a low price. In case movietonia is selecting a low price videotech again has a higher profit when it is selecting a low price and this profi is 10.
Therefore videotech and movietonia both have dominant strategy of selecting a low price and this implies that low price, low price will be the Nash equilibrium.
In case the two firms are not colluding, both of them will choose a low price.
This is definitely an example of business dilemma game. The statement is true.
