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Vikki [24]
2 years ago
13

Josh is walking to ben hill griffin stadium on gameday when a coca-cola representative offers him and his friends free cans of t

heir new and improved cherry coke. what element of the promotional mix is coca-cola using?
Business
2 answers:
Musya8 [376]2 years ago
5 0
<span>The element of the promotional mix that coca-cola is using in this scenario is known as sales promotion. As coca-cola is paying for this inadvertently via their cost of goods accounts.</span>
MArishka [77]2 years ago
3 0

<u>Coca-cola is using is the sales promotion strategy of the promotional mix. </u>

Further Explanation:

Promotional Mix: It is a marketing plan that is aimed at gaining the attention of the target market to enhance sales.The promotional mix consist of  the following elements:

• Advertising: It is a form of communication that uses sponsored, non-personal messages to sell or promote a service, product, or idea. The media that is used in advertising is magazines,radio, newspapers, outdoor advertising, television, blogs, websites, social media, or text message.

• Direct marketing: It is marketing communicating where a company communicates directly to a selected customer.

• Personal Selling: It involves the use of salesperson to sell their product directly to the consumer.

• Sales Promotion: The communication channels that are used include media and non-media to increase the demand in the market. Examples include rebates, freebies, coupons,  loss leaders, prizes, premiums, and product samples.

<u>Thus, Josh is walking to ben hill griffin stadium on gameday when a coca-cola representative offers him, and his friend's free cans of their new and improved cherry coke is an example of sales promotion. </u>

Learn more:

1. Learn more about the promotional mix

brainly.com/question/2114407

2. Learn more about the promotional activities

brainly.com/question/8042953

3. Learn more about the marketing mix

brainly.com/question/7578155

Answer details:

Grade: Middle School

Subject: Marketing

Chapter: Promotion mix

Keywords: Promotional mix, coca-cola, Sales Promotion, Advertising, Direct marketing, Sales Promotion, Personal Selling.

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At its height, what percentage of american workers were employed in an automotive-related industry?
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Cordell Inc. experienced the following events in 2018, its first year of operation:
olga_2 [115]

Answer:

Cordell Inc.

a. Events that result in revenue or expense recognition:

2. Performed services on account for $82,000.

5. Paid $53,000 cash for other operating expenses.

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7. Recognized $3,500 of accrued utilities expense at the end of the year.

b. The amount of net income reported on the 2018 income statement:

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c. The events that affect the statement of cash flows:

1. Received $40,000 cash from the issue of common stock.

3. Paid a $6,000 cash dividend to the stockholders.

4. Collected $76,000 of the accounts receivable.

5. Paid $53,000 cash for other operating expenses.

6. Performed services for $19,000 cash.

d. The amount of cash flow from operating activities reported on the 2018 statement of cash flows:

$42,000

Explanation:

Data and Calculations:

a) Revenue

Event 2.  $82,000

Event 5.   (53,000)

Event 6.     19,000

Event 7.     (3,500)

b) Net Income $44,500

c) Cash flow from operating activities:

Event 4. Collection from Accounts Receivable $76,000

Event 5. Payment for operating expenses      ($53,000)

Event 6. Cash Receipts for services                  $19,000

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The Harriet Hotel in downtown Boston has 100 rooms that rent for $150 per night. It costs the hotel $30 per room in variable cos
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Answer:

In order to maximize average daily profit, optimal number of reservations = 100 rooms.

Explanation:

As for the provided information, we have

Total number of rooms = 100

Chances of guests not arriving = 5%

Therefore, guests to arrive = 95%

Thus, bookings = 100/95% = 105.26

Rounding off we have 105 rooms,

Let us assume, all rooms are booked and no cancellation is done, in that case,

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In case of booking of 100 rooms the net revenue in case of 5% cancellations, shall be:

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Since profit in case of booking 100 rooms is more in any case, even in case of least cancellation the revenue will increase.

Thus, this is the optimal number of reservations = 100

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