Industry sales = $15 billions
Acme market share = 20%
Emca market share = 17%
Acme market share in form of sales:
Acme marker share = 20% of $20 billion = (20/100)*20 = $3.00 billions
Emca market share in form of sales:
Emca market share = 17% of $20 billions = (17/100)*20 = $2.55 billions
Difference between the market shares for two companies as a percentage:
Difference = |20%-17%| = 3% of $20 billion
If i was a worker at the lets say store I would say, "How about you give me your phone number and when its restalked or on sale again, I call you, ok?"
If I was a bystander I would walk away probably, or try to help in some way, if the customer was a kid I would probably just give it to them.
Answer:
intensity of rivalry
Explanation:
You answer this question based on Porter's Five forces model. This model is used to analyze how stiff competition is in a given industry. It includes, threat of new entrants, bargaining power of suppliers, bargaining power of buyers, intensity of rivalry and threat of substitute goods. In this case, the leaders must address the intensity of rivalry because the market is already saturated with those three big companies. Therefore, your company must evaluate level of homogeneity of products that already exists, consumers' switching costs and brand loyalty to come up with a competitive strategy.
