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zhannawk [14.2K]
2 years ago
7

Carmaker kia has used its 10-year/100,000 mile warranty program to improve consumer perceptions of the reliability of its vehicl

es. this would be considered a __________ strategy.
Business
2 answers:
Katyanochek1 [597]2 years ago
6 0
Carmaker Kia has used its 10-year/100.000 mile warranty program to improve consumer perceptions of the reliability of its vehicles, they are clearly using positioning marketing strategy, they are trying to position their vehicles giving a benefit others wouldn´t give, such as a long warranty, and at the same time offer a competitive price so clients would need to think and balance, price, benefits and quality. 
sergeinik [125]2 years ago
4 0

<u>Carmaker Kia has used its 10-year/100,000 mile warranty program to improve consumer perceptions of the reliability of its vehicles. This would be considered a product repositioning strategy. </u>

Further Explanation:

Product repositioning strategy:

Market strategy is a type of strategy in which the company tries to make the product available to the customer by giving them a special discount and offer good quality products. Product repositioning is a type of marketing technique in which the company repositions the existing product by making certain changes in the products. The changes can be high-quality componentsused,the efficient product is made and advanced technology.  

In this situation, the carmaker Kia makes a car with a 10-year useful life. It attracts the customer and changes the viewpoint of customers. Now the customer relies on the car as it provides a life of 10 years which is greater than the normal useful life of the other car.  

The company opts for this type of strategy in case of product is existing and the quality of the product is improved which attracts the customer.      

Marketing Mix:

It refers to the tools of marketing that are used the company to achieve marketing objectives in its target market. The marketing mix consists of four P; they are namely:

  • Product: It refers to anything capable of satisfying consumers' wants or needs. It can be intangible like services, experiences, and ideas or tangible like goods. It includes branding, packaging and labelling, product assortment (product lines, product mix, product range) and services.
  • Place: It refers to how easily and conveniently, the consumer can access the product.It includes warehousing, transport, and logistics, channel member, market coverage and location decision
  • Price: It refers to the amount a consumer is willing to pay for the product. It includes price strategy, price-setting, allowances, price tactics, and discounts  
  • Promotion: It refers to the communication channel used by the company to endorse its product and services. It includes message strategy promotional mix and channel strategy.

Learn more:

1. Learn more about marketing mix

<u>brainly.com/question/7578155 </u>

2. Learn more about a competitive market

<u>brainly.com/question/11095403 </u>

3.Learn more about market intermediary

<u>brainly.com/question/9727245 </u>

Answer details:

Grade: Middle School

Subject: Marketing

Chapter: Product repositioning  

Keywords:carmaker, Kia, used, 10-year/100,000 mile, warranty, product repositioning, improve, consumer preceptions, reliable, vehicles, marketing strategy, marketing mix, price, place, promotion.  

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Answer:

The answer is: $6,900

Explanation:

To determine how much the insurance company should charge, we must first calculate the amount of money they expect to pay:

  • total loss $200,000 x 0.002 = $400
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If the insurance company expects to pay $6,400 per year, they will have to charge $6,900 ($6,400 + $500) to cover their expenses and earn a $500 profit.

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QUESTION 2 of 10: Three smoothie shops exist in your town with annual sales of $300,000; $344,000; and $412,000. What is the ave
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352,000

Explanation:

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6 0
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From the set $\{1, 2, 3, \dots, 20\},$ ten numbers are chosen at random, forming a subset. Let $M$ be the largest element among
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The largest element can be as small as 10, which happens when the subset is {1, 2, ..., 10}.  The probability of choosing this subset is (1/2)^10 = 1/1024.  (Every element from 1 to 10 can either be in the subset, or not.)

The largest element can also be 11.  All the numbers in the subset must be from 1 to 10, and we must choose 1 to leave out, so the probability that the largest element is 11 is C(10,1)*1/1024.

The largest element can also be 12.  All the numbers in the subset must be from 1 to 11, and we must choose 2 to leave out, so the probability that the largest element is 12 is C(11,2)*1/1024.

We can do the other cases similarly:

Largest element is 13 -> C(12,3)*1/1024

Largest element is 14 -> C(13,4)*1/1024

Largest element is 15 -> C(14,5)*1/1024

Largest element is 16 -> C(15,6)*1/1024

Largest element is 17 -> C(16,7)*1/1024

Largest element is 18 -> C(17,8)*1/1024

Largest element is 19 -> C(18,9)*1/1024

Largest element is 20 -> C(19,10)*1/1024

Adding these up, we get (1 + C(10,1) + C(11,2) + ... + C(19,10))*1/1024.  Since 1 = C(9,0), we also get (C(9,0) + C(10,1) + C(11,2) + ... + C(19,10))*1/1024.

By the Hockey Stick Identity, C(9,0) + C(10,1) + C(11,2) + ... + C(19,10) = C(20,10), so the expected value of the largest element is 1/11*C(20,10)*1/1024 = 4199/256.

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Emily, age 58, has been a participant in the Icon, Inc. ESOP for fifteen years. She plans to retire at 65. At the end of this ye
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Answer:

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Answer:

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Explanation:

Here is the full question :

What is the present value of an annuity of $27 received at the beginning of each year for the next six  years? The first payment will be received today, and the discount rate is 10%

Present value is the sum of discounted cash flows

Present value can be calculated using a financial calculator

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To find the PV using a financial calculator:

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2. after inputting all the cash flows, press the NPV button, input the value for I, press enter and the arrow facing a downward direction.  

3. Press compute  

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