Question

Whirlpool washers and dryers are offered in many different models. whirlpool will use​ __________ pricing to determine the price steps between the different models.
a. ​product-bundle
b. ​captive-product
c. ​optional-product
d. product line
e. ​two-part pricing

Answer 1

Given that Whirlpool washers and dryers are offered in many different models.

The type of pricing Whirlpool will use​ to determine the price steps between the different models is the product line pricing.

Product line pricing is the process used by retailers to separate goods into cost categories in order to create various quality levels in the minds of consumers. Effective product line pricing by a business will usually involve putting sufficient price gaps between categories to inform prospective buyers of quality differentials.