Question

John's manager just told his team about this year's contest, the winner of which will receive an all-expense paid trip to bangkok. john does not like to travel to places where he can't speak the language, so he is not very enthusiastic. this reward has a high valence for john. true or false
a. True
b. False

Answer 1

This is false. The reward does not have high valence for John. John does not like to travel, and therefore, he will not like the reward. Valence means value or the importance that the worker assigns to the outcome or reward.