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Darina [25.2K]
2 years ago
3

The two dimensions the bcg approach uses to evaluate and manage sbus are​ ________.

Business
2 answers:
erma4kov [3.2K]2 years ago
8 0

<u>The two dimensions the BCG approach uses to evaluate and manage sbus are the market growth rate and relative market share.  </u>

Further Explanation:

The full form of the BCG approach is the Boston consulting group. This approach is used to evaluate the strategic business unit that how much cash is invested in particular units. The stage of strategic business units defines whether the company should reduce investment and increase investment. The two dimensions of the BCG approach uses to evaluate and manage SBUs, market growth rate, and relative market share.  

Justification for the correct and incorrect answer:

A.

Market growth rate and market penetration: This option is incorrect.  

The market growth rate is one of the dimensions of the BCG approach but the market penetration is not the dimensions. Market penetration means to trap the market by increasing the sale.  

B.

Relative market share and product development: This option is incorrect.  

The relative market share is one of the dimensions of the BCG approach but the product development is not the dimensions. Product development means added a new feature to the existing product.  

C.

Market growth rate and relative market share: This option is correct.

Market growth rate means the rate at which the market is going. Market share means the maximum price of the product is high. This is the correct option.  

D.

Market growth rate and market development: This option is incorrect.

The market growth rate is one of the dimensions of the BCG approach but the market development is not the dimensions. This is not the correct option.  

E.

Relative market share and market penetration: This option is incorrect.

The market share is one of the dimensions of the BCG approach but the market penetration is not the dimensions. This option is not correct.  

Learn more:

1. Learn more about marketing mix

<u>brainly.com/question/7578155 </u>

2. Learn more about the competitive market

<u>brainly.com/question/11095403 </u>

3. Learn more about market intermediary

<u>brainly.com/question/9727245 </u>

Answer details:

Grade: Middle School

Subject: Business

Chapter: BCG matrix

Keywords:

two dimensions, BCG approach, evaluate and manage, market growth rate, market penetration, relative market share, product development, market penetration, Boston consulting group, cash invested.

ValentinkaMS [17]2 years ago
3 0
<span>The BCG Approach also known as Boston Consulting Group approach is a method to manage SBU (Strategic business unit) The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products. The correct option of this question is c. market growth rate and relative market share As in In the Boston Consulting Group approach,market growth rate provides a measure of market attractiveness.And relative market share serves as a measure of company strength in the market</span>
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Total interest expense = $1,656,000

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Interest expense                                   1,656,000

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The county government released $100,000 as an appropriation for a counseling program for at-risk teenagers. The program should r
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While _______ decisions will generally need to be processed via the ______ system in our brains in order for us to reach a good
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Journal entries

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Rent Expense                                           Debit               $ 200

Cash                                                          Credit                                   $ 200

Record payment of hanger rent for Feb

Feb 04

Cash                                                          Debit              $ 800

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Recording of cash received in advance

Feb 7

Cash                                                           Debit             $ 900

Service Revenue                                       Credit                                $ 900

To record service revenue received in cash

Feb 10

Salaries and wages                                  Debit           $ 1,200

Cash                                                          Credit                                $ 1,200

To record salaries paid for services received in February

Feb 14

Advertisement expenses                         Debit          $    100

Cash                                                          Credit                               $    100

To record payment of advertisement expenses

Feb 18

Cash                                                          Debit            $ 500

Accounts Receivables                              Debit         $ 1,200

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To record services provided on cash and on credit

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Accounts Payable                                    Credit                              $ 1,350

Recording of purchase of supplies for future use on credit

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Expenses ($ 200 + $ 1,200 + $ 100 )                                             <u>$ 1,500</u>

Net Income                                                                                      $ 1,100    

Net profit margin = Net income / Revenues

Net Profit margin   = $ 1,100/ $ 2,600 =                                          42.3 %  

The other entries for collections made on Feb 04 for services to be performed next month and the purchase of supplies to be used in the future are not to be considered in revenues and expenses as they do not pertain to the current month                                                                                                                  

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