Question

Walt disney company's investment of $1 billion into a wearable technology that it hopes will revolutionize the way visitors spend money at walt disney world, featuring a website ("my disney experience") and data-collecting wristbands ("magicbands") that interact with scanners throughout the 40-square-mile theme park, is an example of proactive change.

Answer 1

Yes the statement is True. This is the Proactive change that the Walt Disney adopted.

Proactive change is the self initiated action or activity with the hope of a positive change. Proactive approach is basically acting in advance of the future situation instead of reacting to that. So proactive change is the self initiated action of changing in advance.

Walt Disney knows that people will respond in a good manner to the wearable technology, so they invested the big amount of $1 Billion in a hope that this technology will revolutionize the way visitors spend money at their place. So they take the Proactive change approach and took the decision in advance.

Answer 2

The statement above is TRUE.
There are many types of change models in the business world and proactive change is one of them.
Proactive change is the type of change that is generated as a result of continued analysis of the business environment for signs of impeding change so that business performance can be improved. Proactive companies do not wait for things to happen and then react to them, instead they identify and exploit opportunities by taking actions proactively.