Question

The two broad categories of buying behavior are ____ and ____.

Answer 1

Two main categories of buying behaviors are B, Consumer and Business.

In a market, a product is purchased by two main groups. One is consumer and the other is Business.

When a product is purchased by the consumer, he consumes it within his house or office or anywhere. He is the direct user of the product.

But when a product is purchased for Business, the product can either be used for the business(for example, as a raw material to make some product) or it can be further sold to the consumer who consumes it directly.

Answer 2

The answer is B.

The two broad categories of buying behavior are consumer and business. The Consumer buying behavior is the totality of the attitudes of a consumer that includes their decision making, preferences and intentions in relation to the behavior of a consumer in the market when buying a service or a product. On the other hand, the Business buying behavior of the groups refers to buying of services and goods for production usage of services or products that are retailed, leased, or delivered to others.