An active close to a cover letter leads to more interviews, because you are contacting the employer. When creating a cover letter, you provide information about yourself and what your capabilities are, by having an active close to your cover letter, you're letting the reader know exactly what you want to do to help them with their endeavor. Having an active close will also allow the reader to get to know who you are and what you have to offer them.
Based on the information provided within the question it can be said that in this scenario, Jupiter's best move would be to adopt the measure of ensuring that customers find its software simpler and more convenient to use than that of Coral. This would create satisfaction among the customers which in term would lead to customer loyalty.
