Question

Amor, a successful brand of women's clothing, recently introduced a line of fitness equipment. this is an example of ________.

Answer 1

Amor, a successful brand of women's clothing, recently introduced a line of fitness equipment. This is an example of diversification. Diversification describes the processes of having diverse product offerings. When you diversify, you are differentiating your products to meet more needs for consumers. Since the brand of clothing recently introducted a line of fitness equipment, they are diverisfying themselves by branching out into other markets.