Question

Valerie wants a promotional campaign that focuses on attracting new customers to her daycare which of the following would best help her reach that goal?
A. A promotion with a testimony from parents about how they have confidence that their children are well cared for at the daycare

B. A promotion of a special half-price discount for the first three months

C. A promotion detailing the educational emphasis at the daycare

D. A promotion detailing the safety precautions that are taken at the daycare.

Answer 1

A. Because parents feel safer with sender their kids somewhere where other parents have had a good experience and recommendation

Answer 2

A promotion of a special half-price discount for the first three months would probably be the best answer here. The idea behind this promotion is specially to draw in new customers by making the service less expensive to try. All of these promotions could be used, but this one is specific to new customers.