Question

Describe the "fear appeal" and how it's used in public health messaging. Give an example or create your own public health message using the fear appeal.

Answer 1

Answer:

Fear appeal is a persuasive message that attempts to arouse fear in order to divert behavior through the threat of impending danger or harm

Explanation:

For example, an ad campaign may appeal to people's fear of body odor to convince them to buy deodorant.