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ArbitrLikvidat [17]
2 years ago
15

Pizza Heaven is a small specialty pizza shop that just opened its doors in the downtown area this year. They serve only menu ite

ms that are organic, gluten free and vegan. The ideal targeting strategy for this type of business would be:a) isolated marketing b) concentrated/niche marketing c) differentiated marketing d) mass marketing
Business
1 answer:
Sergeu [11.5K]2 years ago
6 0

Answer:

The answer is: B) concentrated/niche marketing

Explanation:

Niche (or concentrated) marketing concentrates all of its actions and promotions on small but very specific and well defined segments of the population. A niche marketing strategy focuses on becoming a big fish on a small pond, and usually charging a higher price for the niche product. The specific needs and requirements of those "niche customers" are usually not well addressed by mass marketing actions.

You might be interested in
If the absolute value of the own price elasticity of demand is greater than 1, then demand is said to be:
OLEGan [10]

Answer:

A. elastic.

Explanation:

Elasticity of demand measures the responsiveness of quantity demanded to changes in price.

Demand is elastic when a change in price leads to a change in quantity demanded. The coefficient of elasticity for elastic demand is usually greater than one.

Demand is inelastic when a change in price has no effect on quantity demanded.

The absolute value of the coefficient of elasticity for inelastic demand is usually less than 1.

Demand is unitary when a change in price leads to an equal proportional change in quantity demanded.

The absolute value of the coefficient of elasticity for unitary demand is usually equal to one .

I hope my answer helps you.

8 0
2 years ago
Star Company has entered into a 3-year lease agreement with Bell Corp. (lessor) for the use of 10 new commercial copy machines.
Lera25 [3.4K]

Answer:

Operating lease

Explanation:

An operating lease is basically a lease contract that allows the lessee to use the assets but it doesn't transfer any ownership rights. It is like renting a house, you can use it as long as pay the rent, but the house isn't yours. Operating leases are not included in the balance sheet, while financial leases are.

In this case, Star Company may use the copy machines but it must return them in three years.

8 0
2 years ago
Rough Stuff makes 2 products: khaki shorts and khaki pants for men. Each product passes through the cutting machine area, which
ozzi

Answer:

$8,000

Explanation:

                                                    khaki shorts           khaki pants

machine minutes per unit                    15                         24

contribution margin per unit               $16                       $32

CM per machine minute                  $1.067                   $1.33

minimum demand                            3,000                   3,000

machine minutes required              45,000                72,000

total machine minutes available               288,000

total machine minutes remaining               171,000

production                                             0                       7,125

total production                                3,000                   10,125

total contribution margin               $48,000               $324,000

if 100 more machines hours are added, then production time increases by 6,000 minutes which can be used to produce 250 more khaki pants. Contribution margin will increase by 250 x $32 = $8,000

I calculated contribution margin per minute, but you could also calculate contribution margin per hour to determine which product is more profitable.  Contribution margin per hour for shorts = $64, and for pants = $80. The answer will not change.

8 0
2 years ago
Naomi is preparing the company’s cash budget. when preparing the cash receipts section, she included cash sales, receipts of int
sergij07 [2.7K]

The error of Naomi is that she included the receipts of interest, receipts of dividends, and proceeds from planned sales of plant assets in the cash receipts section. This section would only include the cash sales and collection of accounts receivable with the forecasted sales per month of the company. As a result of this error, the cash receipts would be too high. 

6 0
2 years ago
A new accounting firm is created with a mechanistic and centralized structure. Personnel from which of the following countries w
Lunna [17]

Canada will be least comfortable with this type of a structure.

Explanation:

An organizational system which is based on a hierarchical, structured network, is also called a bureaucratic structure. The layout of the system is best suited for companies operating in a safe and unique climate. Generally, a mechanistic system is easy to manage. When a business operates in a stable environment, it never needs to be changed.

Authority represents a well-defined hierarchy of mechanistic organisations, with top managers taking the majority of decisions. Since the world is relatively stable, there is no need for complicated decision-making procedures spanning many parties. Subordinates should obey and not challenge their reasoning in the course of management. Unlike actions, contact often flows via or from the top down hierarchical paths.

8 0
2 years ago
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