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boyakko [2]
1 year ago
7

Pepsi has a strong brand equity. Over the years, Pepsi has introduced Vanilla Pepsi, Lemon Pepsi, Pepsi One, Pepsi Blue, and Pep

si Edge. These expansions of the Pepsi brand are termed:
(A) Category Extensions
(B) Product Extensions
(C) National Extensions
(D) Line Extensions
(E) Extension Brands
Business
1 answer:
antoniya [11.8K]1 year ago
4 0

Answer: These expansions of the Pepsi brand are termed: <u>"(D) Line Extensions".</u>

Explanation: The extension of the line is the creation of a new product with two fundamental characteristics: First, the product belongs to the same category in which the brand was already entering. Second, the organization continues to use the same brand that it traditionally used in that category.

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From your reading of the chapter's opening case, ACH Food Companies implemented new information systems in order to achieve whic
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B) operational excellence

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1 year ago
Firms such as IKEA and The Home Depot are known for their use of __________ because they set reasonably low prices but still off
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Answer:

b. value-based pricing

Explanation:

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True or False: There is a government mandated outline that you must use for a business plan.
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Dietrick Corporation produces and sells two products. Data concerning those products for the most recent month appear below:
mrs_skeptik [129]

Answer:

b. $69,754  

b. $69,754  

b. $69,754  

b. $69,754  

b. $69,754  

b. $69,754  

b. $69,754  

b. $69,754

Explanation:

contribution = sales - variable cost

for Product B32L:

contribution = sales - variable cost

                     = 46,000 - 13800

                     = $32,200

for Product K84B:

contribution = sales - variable cost

                     = 27,000 - 14,670

                     = $12,330

total sales of the company = 46,000 + 27,000

                                             = $73,000

total contribution of the company = $32,200 + $12,330

                                                         = $44,530

cotribution margin ratio = contribution/sales

                                        = 44530/73000

                                        = 0.61

break even point  = fixed cost/cotribution margin ratio

                              = 42550/0.61

                              = $69,754

Therefore, The The break-even point for the entire company is closest to $69,754.

3 0
2 years ago
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