Complete Question:
Ben & Jerry’s Ice Cream buys keywords for a search marketing campaign such as “Ben & Jerry’s Chunky Monkey” and “Ben & Jerry’s Cherry Garcia.” What type of keywords is the firm buying?
Group of answer choices
A. Negative keywords
B. Organic keywords
C. Native keywords
D. Generic keywords
E. Branded keywords
Answer:
E. Branded keywords.
Explanation:
In this scenario, Ben & Jerry's Ice Cream buys keywords for a search marketing campaign such as "Ben & Jerry's Chunky Monkey" and "Ben & Jerry's Cherry Garcia." The type of keywords that the firm is buying is generally referred to as branded keywords.
A branded keyword can be defined as any query of a database through a search engine such as Google which includes the name of the business firm or company.
This ultimately implies that, a branded keyword is any query or search phrases that combines the name of a firm or brand and other branded terms associated with the firm such as product name, type, motto etc. Branded keywords is a strategic marketing process or approach which helps to make business firms or brands available to online customers and the target market or audience.
Answer: pull marketing strategy
Explanation: In simple words, pull marketing strategy refers to the strategy in which the producer tries to create demand for the product by using promotional tools. Under this strategy, the firm focus to make customer seek a product unlike push strategy in which the firm focuses on pushing the product to people.
In the given case, WEE be is using TV medium to promote its product hence they are using pull marketing strategy.
Answer:
The correct answer is then it has required reserves of $110 and holds excess reserves of $190.
Explanation:
According to the scenario, computation of the given data are as follows:
Total deposit = $1,000 + $100 = $1,100
So, we can calculate the total reserve required by using following formula:
Total reserve required = 10% × Total deposit
= 10% × $1,100 = $110
And Previous excess = $100
Current access = $90
So, Excess reserve = Previous excess + Current access
= $100 + $90
= $190
Answer:
fringe benefit expense 4,300
Wages expense 72,000
Payroll tax expense 8, 100
Cash 84,400
Work In Process 70,896
Factory Overhead 13,504
Fringe benefit expense 4,300
Wages expense 72,000
Payroll tax expense 8, 100
Explanation:
The first entry will be the payment to the employees wages, benefit and payroll taxes.
Then, in the second entry we will capitalize this expenses into the WIP for the amount of direct labor.
And, into actual overhead for the amount of indirect labor.
Answer:
B. $7.58
Explanation:
earnings per share = (net income - preferred dividends) / weighted average of shares outstanding
shares outstanding:
January 1: 100,000 x 12/12 = 100,000
October 1: -20,000 x 3/12 = -5,000
weighted average = 95,000
EPS = $720,000 / 95,000 = $7.5789 =$7.58
Stock options are not included in the basic EPS calculation.
