Leo is using INTEGRATED MARKETING COMMUNICATION. This is a type of promotional strategy that combines all the available advertising techniques in order to achieve the maximum consumers' response possible. Integrated marketing major aim is to present positive brand image of the company to the consumers in order to meet the marketing goals of the company.
Answer:
1 ) Variable Overhead Rate Variance = ( SR - AR )* AH
= ( $21 - $20) 3,500
= $3,500 Favorable
2 ) Labor Rate = ( SR - AR )* AH
= ( $24 - $24.9) 2,290
=$2,061 U
Explanation:
TOTAL = Standard cost - Incurred cost
Standard Cost = $70,000 + $4,550
= $74,550
Standard Rate = $74,550 / 3,550
= $21
cost incurred = AR * machine hours
cost per machine hour = $70,000/3,500
=$20
2) Labor Rate = ( SR - AR )* AH
= ( $24 - $24.9) 2,290
=$2,061 U
AR = $57,021/2,290 = $24.9
AR = Actual Rate
SR = Standard Rate
AH = Actual hours
Answer:
Correct option is (c)
Explanation:
Given:
Amount that Sue has in her account before any transactions = $899.83
Expenses:
Rent = $353.76
Video game = $32.79
Bike maintenance = $60.26
Jacket = $55.62
Rug = $80.40
Night out = $35.77
Total expenses = 353.76 + 32.79 + 60.26 + 55.62 + 80.4 + 35.77
= $618.60
Money left in the account after making transactions = 899.83 - 618.60
= $281.23
Sue's share of cost of TV = $305.22
If she agrees to buy a TV, her account will be overdrawn by $23.99 (281.23 - 305.22) as balance in account is lesser than cost of TV.
Answer:
Option E, is correct as effective interest $ 120,839
Explanation:
The coupon interest payable semi-annually is computed thus:
Semi-annual coupon =13%/2*$2000000
=$130,000
However the bond was issued at premium, using effective interest the first interest payment is calculated on the actual issue value of the bond of $2,197,080 using the market rate of interest
effective interest=11%/2*$2,197,080
=$ 120,839.40
Hence,the interest expense based on effective interest is $120,839 rounded to the nearest whole number
Option D is wrong because the effective interest is a semi-annual interest not an annual one.
Answer:
(B) Accept the low price happily
Explanation:
As the customer was willing to pay up to 60 dollars for the item, the offer of 50 dollars will be acceptable as it is creating a consumer surplus of 10 dollars.
The customer will look for his own benefit and to his judgement, the deal is good as it saves 10 dollars.
The amount earn by the seller is irrelevant.
