Question

Which of the following statements describes a potential problem associated with indirect headlines in print ads? Multiple Choice They generate curiosity in readers, which takes attention away from the message. They may not be provocative enough to direct a reader's attention to the rest of the message. They avoid the use of questions or provocations. They avoid the use of how-to statements. They are often treated as subheads.

Answer 1

Answer:

They may not be provocative enough to direct a reader's attention to the rest of the message

Explanation:

Indirect headlines ads:

 When the viewers and readers reads a certain indirect headlines, they are curious to know more about the situation and a sense of curiosity arises in their minds. But the answers to their questions or inquiries lies in the body of the advertisement itself.

Answer-They may not be provocative enough to direct a reader's attention to the rest of the message