Expanding beyond their Virtual shopping roots, online mattress seller Casper Sleep and online clothing retailer Bonobos have opened physical showrooms that give shoppers an opportunity to experience their products.
Therefore, the correct answer is C, Virtual shopping.
Virtual shopping is simply a form of electronic commerce. Virtual shopping allows buyers to buy products from sellers directly from the internet.
<h2>Further Explanation</h2>
This also implies buyers look for a product they have interest in by visiting the website of Casper sleep and bonobos.
Online mattresses seller, Casper sleep and online clothing retailer Bonobos have now opened physical showrooms because they want their customers or buyers to see the product physically. The showrooms will allow their customers to have the touch and feel the goods or products before purchasing.
Also, these online retail giants introduced physical showrooms so that products that seem difficult to be sold online are showcased for better exposures.
The retail companies also saw the need to gain more customers’ loyalty, hence why they opened physical showrooms
Physical showrooms promote customer loyalty as both companies will now be dealing with their customers face to face.
Generally, Consumers use several means to shop online and these include
- Smartphones
- Computers
- Desktop computers
- Laptops
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