Question

For most people, the purchase of a Ford automobile would employ which type of consumer decision making? a.Generic decision making b.Extended decision making c.Routinized decision making d.Limited decision making e.Impulse buying Due to the high risk of financial loss of future purchasing power, for most people, automobiles have _____. a.routinized involvement b.low involvement c.extensive involvement d.enduring involvement e.situational involvement

Answer 1

Answer:

1. B

2. E

Explanation:

1. Consumer or buyers use the extended decision making as it is that decision making which involves high level of the purchase involvement, extensive internal and the extensive information search with complex evaluation of the alternatives. In case of automobiles, buyers will choose the extended decision making as it is expensive, infrequently purchased products.

2. As there is involvement of high risk of financial loss in the future purchasing power, for people or consumer, the automobiles have the situational involvement, it is the short term state which directs towards the attaching relevance of a situation or person. In other words, it is an state where, it establish a level of involvement when a consumer or person think of a specific situation or object.